Internal Communications

The Brand Asset & Resource Network (BARN) was developed to solve a 100 year old internal communications challenge for the Farm Credit System – how to communicate more consistently across all markets. The decentralized network of cooperatives needed one place to access and customize branded assets for local use. I led the project from concept to implementation, identifying a vendor, creating technical requirements, building out a suite of customizable assets, developing an organizational structure and creating processes for ongoing maintenance.