Whether your key stakeholders include employees, customers, policy makers or prospects, each has a unique set of information needs. Keeping them all informed requires a customized content strategy, delivered across multiple communications channels. I created and implemented a multi-channel content strategy for a nationwide network of cooperatives, delivering timely and relevant information to all of the organization’s key stakeholder groups.
When a decentralized cooperative network is seeking brand alignment, is there a better time to drive adoption than during the organization’s centennial year? Quite simply, no. I directed a complete corporate brand standards update, including the introduction of guidelines on the centennial brand in addition to multiple program brands.
The Brand Asset & Resource Network (BARN) was developed to solve a 100 year old internal communications challenge for the Farm Credit System – how to communicate more consistently across all markets. The decentralized network of cooperatives needed one place to access and customize branded assets for local use. I led the project from concept to implementation, identifying a vendor, creating technical requirements, building out a suite of customizable assets, developing an organizational structure and creating processes for ongoing maintenance.