Marketing Communications Consultant

Branding | Communications Strategy | Communications Infrastructure Development | Crisis Communications | Message Development | Digital Strategy | Agency Selection | Vendor Management | Enterprise Content Management | Corporate Social Responsibility | Philanthropy | Diversity + Inclusion | Multicultural Communications

Highlights

  • Developed Farm Credit Gives brand and integrated communications program to support national corporate social responsibility (CSR) program
  • Designed and built award-winning digital infrastructure to facilitate communications across more than 100 internal and external organizations
  • Established executive measurement and reporting for communications function
  • Led development and execution of 100th anniversary campaign
  • Published award-winning book featuring collection of more than 95 customer stories
  • Launched first social media program for Fortune 150 telecom company
  • Developed and executed collaborative communications strategies to support dozens of corporate grants and sponsorships including the Farmer Veteran’s Coalition, National Farm to School Network, Denver Nuggets, USA Women’s Hockey, the 2008 Democratic and Republican National Conventions, National FFA and the American Farm Bureau Federation

Experience

Independent Consultant | 2016-Present 

  • Developed multi-channel content marketing program to support brand awareness and fundraising for Denver-based health care non-profit resulting in nearly 30% increase in gifts over 2015
  • Leading 2017 strategic planning for Denver-based international real estate firm

Farm Credit | 2010-2016 | National Communications Director

  • Led a team of award-winning communications professionals while overseeing national brand management, internal communications, public relations and digital communications
  • Responsible for delivering targeted communications to more than 80 internal organizations and 60 industry partners through online and offline channels including email, websites, blogs, social media and industry events
  • Built communications infrastructure and integrated  content strategy to support Farm Credit, Farm Credit 100 and Farm Credit Gives brands
  • Established executive measurement and reporting for communications function
  • Maintained productive and collaborative relationships with key stakeholders

Qwest Communications | 2008-2009 | Corporate Communications Manager

  • Consumer product communications program development
  • Created inaugural enterprise social media program
  • Maintained key product partnerships with Verizon Wireless, AT&T, DIRECTV and Microsoft to facilitate integrated communications programs
  • Multicultural communications, Foundation and special project support

Colorado Restaurant Association | 2007-2008 | Communications Director

  • Developed and executed the association communications strategy
  • Editor of the organization’s monthly restaurant industry publication
  • Developed editorial content for newsletters, legal and regulatory alerts, direct mail, email and chapter communications

CENTRIX Financial | 2003-2006 | Public Relations Manager

  • Developed multichannel content for a $4 billion auto lending institution
  • Crisis communications management for business lines and motorsports activities
  • Created executive speaker’s bureau to maximize media coverage

Welchert & Britz | 2001-2003 | Communications Manager

  • Managed communications, budget, fundraising and events for political campaigns
  • Wrote and edited copy for brochures, newsletters, press releases, websites, direct mail and marketing material

Tech-Pro | 2000-2001 | Marketing Coordinator

  • Oversaw inventory, production and fulfillment of corporate marketing materials
  • Wrote, edited and distributed job descriptions for new career listings

Education

  • Colorado State University – Master of Science, Technical Communications Management GPA 4.0/4.0
  • University of Iowa – Bachelor of Arts, English and Spanish GPA 3.4/4.0