It’s award season, and it’s always an honor to be recognized for both personal achievement and creative excellence by my peers. Last month, the National Agri-Marketing Association (NAMA) recognized me with a Horizon Leadership Award for contributions I made to the 2015 Fall Conference Planning Committee. The 2015 Fall Conference was the highest rated program to date, which would not have been possible without the contributions and collaboration of the entire conference committee.
Last week, at the Public Relations Society of America (PRSA) Colorado Chapter’s annual Gold Pick Awards ceremony, the collective work of the Farm Credit national communications team and our agency partners was recognized with the highest honor of Gold Pick in three categories – external websites, online videos and media relations. The farmcredit100.com microsite, the Farm Credit 100 essence video and media relations for the Salute to Farmer Veterans event were the winning projects in their respective categories.
Congratulations to all of this year’s winners, and to all involved in bringing these projects to life!
When a decentralized cooperative network is seeking brand alignment, is there a better time to drive adoption than during the organization’s centennial year? Quite simply, no. I directed a complete corporate brand standards update, including the introduction of guidelines on the centennial brand in addition to multiple program brands.
The Brand Asset & Resource Network (BARN) was developed to solve a 100 year old internal communications challenge for the Farm Credit System – how to communicate more consistently across all markets. The decentralized network of cooperatives needed one place to access and customize branded assets for local use. I led the project from concept to implementation, identifying a vendor, creating technical requirements, building out a suite of customizable assets, developing an organizational structure and creating processes for ongoing maintenance.
The cornerstone of the Farm Credit 100 campaign, Farm Credit 100 Fresh Perspectives successfully launched in March 2016. Fresh Perspectives included a nationwide search for 100 people changing the face and future of rural communities and agriculture. Visit farmcredit100.com/top100 for more.