It’s Award Season

Posted on by Margaret D. Fogarty

It’s award season, and it’s always an honor to be recognized for both personal achievement and creative excellence by my peers. Last month, the National Agri-Marketing Association (NAMA) recognized me with a Horizon Leadership Award for contributions I made to the 2015 Fall Conference Planning Committee. The 2015 Fall Conference was the highest rated program to date, which would not have been possible without the contributions and collaboration of the entire conference committee.

Last week, at the Public Relations Society of America (PRSA) Colorado Chapter’s annual Gold Pick Awards ceremony, the collective work of the Farm Credit national communications team and our agency partners was recognized with the highest honor of Gold Pick in three categories – external websites, online videos and media relations. The farmcredit100.com microsite, the Farm Credit 100 essence video and media relations for the Salute to Farmer Veterans event were the winning projects in their respective categories.

Congratulations to all of this year’s winners, and to all involved in bringing these projects to life!

Enterprise Content Strategy

Posted on by Margaret D. Fogarty

Whether your key stakeholders include employees, customers, policy makers or prospects, each has a unique set of information needs. Keeping them all informed requires a customized content strategy, delivered across multiple communications channels. I created and implemented a multi-channel content strategy for a nationwide network of cooperatives, delivering timely and relevant information to all of the organization’s key stakeholder groups.